Helping Singapore’s high profile real estate company build a beautiful web presence
99.co is already well known across the globe as one of South-East Asia’s biggest and successful startups. They had disrupted the real estate industry by implementing a map based property search.
After being backed by the best venture funds and individual investors such as 500 startups, Sequoia, Eduardo Saverin and Golden Gate Ventures, 99.co has raised over $10 million in funding to date and gets over 500,000 visits every single month!
99.co already had a website but there were issues with the design. The lack of aesthetics caused for massive drop-off figures and no-one seemed to be following the desired user experience flow.
They need a solution super fast and hiring a designer was taking too much time and appeared more challenging than originally anticipated.
After trying and failing with a designer, they were at a loose end but knowing they needed a neat and polished friendly design and they needed it fast.
99.co Product Manager Shrey found Indiez and reached out. After initial contact was made, Shrey was convinced that Indiez could use their phenomenal Housing.com experience to deliver an incredible product.
Indiez decided to ensure that Shrey’s needs were met and onboarded a community member who was a senior designer for Housing.com. The portfolio of the designer was so impressive that the deal was closed within a week and Indiez were ready to create!
Shrey had provided Indiez with an incredibly detailed document, outlining everything required by the 99.co team. The designer, overwhelmed at first, digested the information and used his time to truly understand the Singapore market.
Indiez looked at website data and realised what parts was causing the high drop off rates. No human centred design, too many action buttons in the flow and too much information were deciphered as problem points.
The design process was amazing. In the planning, Indiez created a detailed information architecture diagram, from there the information architecture was converted to user experience flow.
Knowing 99.co were having a tough time previously, Indiez kept them completely involved in the entire flow and always opening to suggestions and recommendations.
Then like true designers, a mood board was created, allowing for strong direction and understanding to the visual style. This helped with implementing the perfect visual system required by the 99.co team.
The output was phenomenal and the design was adored by the entire 99.co team!
Designers and Product Manager
Looking at the application today, Indiez created a very polished product for 99.co. Due to it’s sleek user interface, this helped secure their status as a market leader.
Millennials now see 99.co as their preferred real estate website. Drop-offs went to an all-time low and agents were referring 99.co to others, not to mention that Seqouia Cap has now funded a further $7.9M into the startup.
Without Indiez, all of it was possible, but we accelerated the journey